After years of taking a countless number of casual landscape shots, family photos, and mostly anything else interesting in front of my lens, I started my graphic design and photography business and made the transition from film to digital photography. But it was Adobe Photoshop which changed everything for me. Enter endless photo editing, enhancement and special effects! Incredible as this software was...it was only the beginning of what I could create moving from film to digital equipment.
Many cameras, lenses and computers later, I armed myself with the professional equipment needed and turned my focus toward head shots, portraiture and a wide range of commercial product and fashion photography projects for retail advertising.
Whether I'm photographing for personal use or commercial promotion, I'll shoot until I capture exactly what every client envisioned, or until I know I've exceeded their expectations. I realize a single photo can have a great and lasting effect on people and can also greatly the impact it has on any promotional effort for business.